Standard Life sponsorship handled by MediaCom Edinburgh and SponsorCom
Standard Life sponsorship handled by MediaCom Edinburgh and SponsorComStandard Life has agreed a deal with ITV to sponsor four travel series, negotiated by MediaCom Edinburgh and SponsorCom.
The deal will begin with the sponsorship of Billy Connolly’s ‘Journey to the Edge of the World’ and will include other celebrities such as Stephen Tompkinson, Martin Clunes and Trevor McDonald.
The integrated campaign, created by VCCP and Meteorite will promote Standard Life’s Active Money SIPP product which uses the line ‘People don’t grow old like they used to, why should your money?’
The campaign will also run in colour magazine press, large format roadside outdoor, underground XTP’s and online and is targeted to over-44s and will raise awareness of the benefits of active pension planning to maintain an enjoyable lifestyle beyond retirement.
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Existing Users Sign In
More like this
- Standard Life unveils AR campaign with Aurasma and MediaCom Edinburgh
- MediaCom Edinburgh and Drummond Central win Tyne & Wear Metro
- The Feather Brooksbank and MediaCom Government TUPE challenge
- MediaCom North appointed to handle Co-Operative's digital media contract
- MediaCom and Aurasma partner to transform advertising campaigns
11/05/2012
Pitch news: Hertz, HTC, Smirnoff, LV=
Write Your Comment