Artist Ewan Gibbs has created the visual identity for 2009's The Armory Show, one of the world's leading art fairs featuring the most important art of the 20th and 21st centuries.

Oxfordshire-based Gibbs’ artwork, which features iconic images of New York City, sets the aesthetic for the fair’s look, and is featured in all of the fair’s advertising and marketing materials as well as showcased in the catalogue.

The show has selected MD70 as the agency of record for all branding and media trafficking.