Friends of the Earth Scotland (FoES) has launched a DM campaign which will be supported by outdoor and online to drive membership.

The campaign, designed by McConville Wellburn looks to encourage the public to make a pledge to the environment on a specially designed site and to reduce their carbon footprint.

The Glasgow based agency has worked closely with FoES to help with communications and the brand identity as it celebrates 30 years.

Davina Shiell, head of supporter development at Friends of the Earth Scotland, said: "People's awareness of environmental issues is on the increase, and with the Scottish Climate Change Bill coming up we have the opportunity to make Scotland a world leader in tackling climate change. But we can't do it alone - we need money and we need ordinary people to take action through lobbying their MSP and taking steps to reduce their own environmental impact."