Keep Britain Tidy has appointed three regional agencies to form its digital marketing roster.

The three agencies, Liverpool based Rippleffect, Manchester based Reading Room and Norwich based Affinity New Media have been appointed to the roster until 2011 and will cover a range of digital requirements incorporating website design, viral and email marketing to help reduce litter on the streets.

Andrew Binns, senior business development manager at Rippleffect, said: “We will look to build on our in-depth experience to do things differently and innovatively to drive change.”