The new identity for Wirral based make-up artist Odeille has been created by Liverpool based design agency Black and Ginger.

Through out her career Odielle has worked on photoshoots, ad campaign and fashion and the agency was briefed with creating a strong identity which represented the elegance of her work while also creating something that could be used comfortable across varied media channels.

The final result uses letterforms from the name to create the eye shaped graphic. The agency then developed this further to create an intricate 'O' which as well as representing the depth of the iris is a representation of delicate and craft like nature of Odeille's work.