Tictoc has launched a new e-commerce site for Woods of Windsor, allowing customers to buy direct from the long-standing brand.

The brand is famous for its traditional English floral fragrances, soaps and toiletries. The new website showcases the new packaging, and focuses on the four fragrance ranges: True Rose, Lily of the Valley, Lavender, and White Jasmine.

Woods of Windsor's flagship store in Windsor dates back to 1770 when it opened as an apothecary and gained the Royal Warrant. Lornamead, the company that owns the Woods of Windsor range already operates eCommerce sites for some of their other brands, including the classic Yardley and LookGoodForLess.co.uk.

David McGilvray, strategic director at Tictoc said "We've really enjoyed giving the Woods website a makeover, and adding eCommerce functionality. The new packaging manages to be both traditional and modern, and we've designed the new site to really showcase the brand's new look. Our eCommerce system allows Lornamead to monitor stock levels and manage all the purchases through the Woods of Windsor site."

Laura Briggs, campaign manager at Lornamead added: "We were looking for an easy to use eCommerce website to make Woods of Windsor more accessible to our target market. tictoc have risen to this challenge, providing us with a user friendly site which compliments Woods of Windsor's fresh new look."