Thompson & Morgan, the mail order and online horticulture company, has awarded a 'six-figure contract' to DigForFireDMG to develop its brand.

The Sheffield-based agency, appointed after a four-way pitch, will conduct a review of the brand's core strengths which will include both qualitative and quantitative research.

David Jones, planning director at DigForFire DMG, said: "“Our work will principally concern developing brand strategy and the company’s reach.  Long term this will enable Thompson and Morgan to increase brand value, awareness and enhance customer loyalty.”

For generations Thompson & Morgan has supplied a wide range of flower and vegetable seeds to recreational gardeners all over the world by mail order and through garden centres, many from its own breeding programmes.