Lingerie brand Ultimo has launched a new website as the company has been rolling out its new underwear range with a burlesque look, fronted by former Spice Girl Melanie Brown.

The site, created by Glasgow based digital agency Equator, includes a retail function where the company’s products may be purchased along with ‘The Fitting Room’ which includes tips on how the consumer can buy and wear the right Ultimo bra for them.

A blog will also look to keep the brand’s consumers up-to-date with all of the goings on, from new product launches to initiatives being undertaken by the company.

A customer service area and interviews with Mel B and Ultimo founder Michelle Mone, as well as a behind the scenes look at the Spring/Summer 09 campaign shoot are also available through the site.

http://www.ultimo.co.uk/