Tank Museum is set to launch its first ever television advertising campaign having appointed Thinking Juice to create it.

The Bournemouth agency recently film the advert to promote the Dorset based museum of tanks, having worked with the client in steering its relaunch and then designing its new branding over the last two years.

£16million has been invested in the redevelopment of the museum which has included a new display hall which will display the only working Tiger Tank in the world.

The new campaign, which launches in April to promote the full re-opening of the museum will run across TV, radio, outdoor, press, PR and DM.

Gellen Watt, managing director of Thinking Juice, commented: “At the agency we are really loving the campaign - it all looks fantastic. For the TV we were lucky enough to work with James May - and he gave his time for free because we were making it for a charity that he cares about. Which was incredibly generous of him and he was an absolute star to work with - a true professional.”

 The production of the advert has been handled by Silver Productions, which has itself recently finished producing and filming a feature starring Ray Winstone.