The Trinidadian rum maker's year-long Trade Education Programme is aimed at communicating “the spirit and quality” of the Angostura portfolio to the on and off trade throughout Europe and has launched across key markets in the UK, Italy, Spain, France, Germany and the Baltics.

The activity supports the company's £15m launch of three new rums into the European market last year. The three, five and seven year-old rums, blended in Trinidad and Tobago, are in addition to the company's 1824 and 1919 sipping rums.

The campaign uses the theme 'Welcome to the World of Angostura' and shows the methods used in the mixing of the firm's rums and bitters and the “melting pot” culture of the company's Carribean backdrop.

999 has created a 28-page ‘trademark storybook’ which contains comprehensive tasting notes for all of Angostura’s products, new cocktail recipes and a seven-minute DVD shot on location in Trinidad and Tobago that it says shows “the carnival heritage of the brand”.

Other items include a bespoke kit containing raw ingredients to promote Angostura’s unique production and blending processes.

Alison Getty, Angostura’s international brand manager, said: “Consumers associate with authentic brands and the design brief for this project was to convey, simply and clearly, those attributes that showcase our history and quality as Trinidad and Tobago’s leading rum producer.”