25 March 2009 - 9:32am| by | 0 comments

Poulters' last Miele served

The final TV ad created by Poulters - a campaign for Miele - is now airing on network television - eight months after the Leeds advertising agency closed its doors. Wa

The ad, for Miele's S7 vacuum, was written and art directed by Mick Craven and Gary Delaporte, the Poulters creative team who moved to Fuse8's Industry when the agency was shut last July.

It is a reminder of the work produced by Poulters, an agency which stood for 39 years before it was closed by parent company, Bezier, as part of a restructure of its creative offering.

 

Delaporte said: "Producing this script threw up plenty of challenges, not least filming a falling cat at 1000 frames per second. But the real achievement was the fact that this is a product demonstration delivered with great style."

Freelance TV producer Sarah Craven, who agency produced the campaign for Poulters, added: "The commercial was truly a collaboration of like-minded people to produce a high quality film which required extreme technical effects to create the look of objects falling from a great height in a beautiful and balletic way."

The commercial, shot in studios in Manchester, was directed by Jason Fisher-Jones of The Mob and post-produced at Glassworks London.

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Tick to receive daily newsletter full of the latest news in creative marketing and media.
By checking this box you are agreeing to The Drum's website terms and conditions.

Don't miss out... Get your Advertising news by email

Directory Latest