The Lowry has appointed the Manchester based office of Weber Shandwick to raise awareness of ‘Express Yourself, a family orientated dance exhibition which begins in April.

Following a two way pitch, the agency has been tasked with providing local, regional and national PR support from early development stages through to the event close.

Jo Leah, MD explained: “We have a lot of experience working with the arts and exhibitions like this are great for getting the whole community involved. 

“As part of the PR programme we will be looking to connect closely with the City of Salford, drawing on its strong community spirit and heritage. We’ll also be creating a few legendary dance moves of our own…watch this space!” Jo added.

The exhibition, will begin on 10 April and run until 27 September and will offer families the opportunity to learn about all types of dance, from breakdancing to ballet.