31 March 2009 - 3:08pm| by | 0 comments

Clear Channel points the way for Glasgow signage system

Clear Channel points the way for Glasgow signage systemClear Channel points the way for Glasgow signage system

Developed by Clear Channel Outdoor, Glasgow’s new pedestrian tourist sign system is currently being installed with 149 maps, information panels and finger posts to be in place by the end of June.

The first sign was unveiled by the leader of Glasgow City Council and chair of Glasgow City Marketing Bureau, Councillor Steven Purcell. Councillor Purcell said: “So much has changed in Glasgow’s tourism landscape over the last 15 years. These new signs not only better reflect the many great attractions Glasgow has to offer, but also serve to underline the city’s seriousness about becoming a major league tourist destination. 

“They are the first physical signs of Glasgow’s Tourism Action Plan to 2016, launched earlier this month, and will provide a 21st century welcome to the many more visitors we expect to receive.” 

The signage will replace the existing blue tourist signs at no cost to the Council as the scheme is funded through advertising income. While there will be no advertising panels in the conservation areas of the city, they will be situated on key arterial routes, which give Clear Channel Outdoor a strong advertising presence in the centre of the City.

According to Dave Huckerby, development director at Clear Channel Outdoor: “Glasgow is a major European city associated with internationally recognised, high quality urban renewal. We have worked closely with Glasgow City Council to develop an integrated street furniture strategy in line with the topography and character of this vibrant city.”

The signs incorporate best practice and research with regards to being visible and readable by people with visual impairment and people with disabilities. Made of high quality vitreous enamel, the new signs have a design life of 25 years. The area maps and key orientation signs will also have accent lighting through solar panels to be seen easily at night.

 

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