Brilliant Media has been appointed to work across all online and offline media formats for Benenden Healthcare – the York based mutual society.

Established in 1905, Benenden Healthcare Society provides low cost healthcare services to employees in the public sector – members having access to advice lines, local diagnostic services, treatment services, lifestyle magazine, benhealth, as well as access to treatments at Benenden hospital.

Brilliant will work with Laura Deakin, new head of marketing, to develop the Benenden Healthcare membership base through a number of initiatives, in both the digital and traditional media arenas.
 
Strategic work will include all online and offline media planning and buying, database profiling, DM management, integrated reporting and affiliate development, as Benenden review their customer acquisition channels and partnership plans for the future.
 
Laura Deakin said: “We were impressed with Brilliant’s integrated and collaborative approach and they have so far demonstrated their specialist knowledge adding immediate value to channel performance.”