Frame on alert as Subway calls advertising review
Frame on alert as Subway calls advertising reviewSandwich chain Subway has called a review of its integrated advertising account, currently held by Glasgow-based Frame.
The national account, which includes a mixture of TV and press campaigns alongside regional and in-store activity, is believed to be worth £10m.
Frame is understood to be repitching for the account with the review being handled by AAR.
Agencies were notified of the review earlier this week and it is understood that Frame will re-pitch for the business.
Last month, it was confirmed that Subway appointed Drummond Central as its marketing agency for the Tyne Tees region.
As a result of Drummond Central's appointment it is thought that similar models could be adopted elsewhere in the UK.
Alex Cacouris, head of marketing for Subway, said: "Subway has enjoyed phenomenal growth, particularly over the past three years. It's now time to review our broadcast communication as we enter the next exciting stage of development in the UK and Ireland."
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All the best to the Frame boys, it would be very bad news if Subway left the agency. But it's gonna be a hard one to keep it. Unless the client is just trying to screw them down on price.
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Hear hear. Come on guys. Hope you can keep the business here in Scotland.
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