Here’s a look at the new Twycross Zoo TV ad campaign created by Golley Slater Birmingham.

Directed by Ben Tonge and shot by Chief the campaign will promote the Zoo’s new positioning ‘Bring out the animal in you.’

Andy Walton, managing director of Golley Slater Birmingham, said: "In the ad, kids hold up boards with animals* heads on - so they almost become the animals. It looks very different - especially for the zoo sector".

The commercial will air from 8 April on ITV and forms the basis of a wider campaign that includes radio, ambient and a viral. 

Media for the campaign is also being bought by Golley Slater*s in house media team.