Public sector contract information provider BiP Solutions has appointed Equator to handle its SEO contract following a three way pitch.

The Glasgow based digital agency has been tasked with building the natural search engine rankings for the company’s essential tracker tool, BiP’s essential tracker tool for those looking to win contracts with public sector organisations, both in the UK and worldwide.  

Equator’s brief is to devise a strategy that encourages visitors to sign up for BiP’s tracker tool.

John McLeish, managing director of Equator, commented: “It’s a fantastic opportunity for Equator to work with such a pioneering company as BiP Solutions.  With over £175 billion pounds expected to be spent by the UK’s public sector this year, having a tool such as tendermatch available to companies is invaluable. Even more so in this difficult economic climate, as it allows them to keep their finger on the pulse when it comes to new business opportunities.”