Habitat has appointed strategic and creative agency Propaganda to develop its brand following an agency review.

The Habitat group is a UK-based international home furnishings retailer with stores in the UK (38), France (24), in Spain (6), and Germany (5), in addition to a large distribution network of retail partners in other countries.

New Habitat CEO Mark Saunders, who recently joined from Levi Strauss Europe where he was vice-president of retail, said: "I confirm that following a review, we have appointed Mike and the team at Propaganda to work with the senior team here at Habitat. They will help us develop our marketing strategy and creative communications moving forwards.”

Propaganda director, Mike Phillipson, added: “We are delighted to be appointed by such an iconic brand as Habitat. It is a business with a unique brand narrative behind it.  We will look to bring this to life over the coming months, alongside a simple objective of unlocking more sales.”