Studio North has been appointed to re-brand Parasol, the PAYE umbrella company.

As well as working on Parasol's main brand, the Manchester-based design consultancy will also create a new brand name and identity for Quay Accounting, a recent acquisition that will soon be integrated into the Parasol family.

Since its inception in 2000, Parasol has become one of the UK's largest umbrella companies and has a turnover of £350m per year. It says its acquisition of Quay Accounting means it has reached a pivotal stage in its growth and now requires a full brand strategy and creative overhaul.

The team at Studio North will create a series of collateral including: marques for the two companies, visual brand and sub-brand styles and a comprehensive brand guidelines document.

Nick Wright, partner & creative director at Studio North, said: “The last few months has been a really exciting time for Parasol and this brief is a fantastic opportunity for us to be at the forefront of its new positioning and development.”