UKTV has commissioned Bristol’s Aardman Animations, through Red Bee Media, to work on the next phase of the brand identity for its new entertainment channel, Watch.

The multi-award winning animations team will work alongside UKTV’s creative agency, Red Bee Media, to bring personality to the Watch eyeball – or “Blinky” as it’s affectionately known – which features prominently in the channel’s brand identity.

Commissioned by UKTV’s marketing and communications director, Tom Lucas, Aardman Animations and Red Bee Media have produced four 10 second animated scenarios – entitled “alien”, “sofa”, “bloopers” and “movie” – as well as a series of generic BOPs (beginning of parts), EOPs (end of parts), blips and blipverts. 

The new work goes live today (10 April).

UKTV’s Tom Lucas, says, ““Our new identity for Watch has been well-received by viewers who see it as distinctive and original. We're now keen to inject more personality into this populist brand and Aardman's animations do the job perfectly - they're well-crafted, witty and surprisingly human.”