Domino’s Pizza is sponsoring this year’s Britain’s Got Talent, with idents being broadcast during the programme’s ad breaks, created by Big Communications.

The Leicester based creative agency has created six idents for the seven week run of the programme which began its run on ITV on Saturday night.

The series is also to be repeated every day on ITV2+1 for the next seven months.

The were written by Craig Buzzel, creative director and Richard Davis, senior art director at Big who developed them with David Kerr, the director.

The Mob produced the idents which were also filmed in Manchester.

“The idents were designed to have a direct link to the show by using the iconic buzzer. Instead of stopping a bad act on the show, we use it to stop a real-life bad situation and transport our heroes to a happy place with a Domino’s Pizza.” Said Richard Davis.

Craig Buzzel commented “They’ve been a lot of fun to work on and are a result of a lot of hard work from everyone involved.”