Line creates Welcome To Scotland site for Visitors Centres
Line creates Welcome To Scotland site for VisitorsThe first UK tourism site to be fully translated into French and German has launched, created by Edinbrugh digital agency Line.
The site, Welcome to Scotland (WTS) which launched ahead of the Easter holidays by Visitors Centres and Landmark Press, is reported to have cost around £250,000 and offers visitors to Scotland information to plan and book holidays, accomodation, find local attractions and seek activities taking place in the country.
Ross Laurie, managing director of Line explained: ““This initial launch has gone very well – the system was tested with some of WTS key partners (hotels etc) to ensure they were happy with the back-end functionality before going live.
"The fact that the system has been so well received by WTS customers is a great compliment – especially after all the issues that have been experienced by local advertisers with other Scottish tourism portals. We will continue to work with WTS on the next phases of the site’s evolution as we aim to establish WTS as the leading Scottish Tourism Portal."
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Comments
What are tourists to make of this 'Scotland's Premier Tourism Portal' in comparison to other available sites, including - VisitScotland and other regional websites, and why? How does the booking offer a better solution than the national site (despite it's problems) or individual regional or member websites?
And are French and German language options anything more than a PR opportunity to say that we couldn't afford Dutch and Spanish just now?
Looks nice by the way, but for the money...
Write Your Comment