Elmwood creating Commonwealth Games 2014 brand strategy
Elmwood creating Commonwealth Games 2014 brandThe brand strategy for the 2014 Commonwealth Games which will be held in Glasgow is being developed by the Edinburgh office of Elmwood.
The agency, which picked up the project at the end of last month following a competitive pitch, has been tasked by the organising committee for the Games to base its work around the initial bid branding created by Tayburn and Navyblue alongside its values and positioning.
The first phase of the new brand strategy will launch in the near future and will inform the brief for the identity and all of the stakeholders messaging.
It is understood that the identity design will be a separate project from this one.
John Donnelly, marketing and sponsorship director Glasgow 2014; commented: “The Glasgow 2014 Commonwealth Games will be the biggest sporting event the city, and country has ever seen, and we’re delighted to appoint Elmwood to oversee the brand development for the Games. We were impressed with Elmwood’s approach to the brief and their understanding of the immediate task.”
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Comments
Well lets all hope that the new brand identity is A LOT more inspired and progressive than the canditate identity AND the STV brand identity
It's a shame they won't be getting rid of that horrific tartan flame logo. It's both ugly & tacky. The only thing in its favour is that it's not as horrific as the London 2012 logo!
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