Lewtas unveiled as new TBWA\Manchester ECD
Lewtas unveiled as new TBWA\Manchester ECDTBWA\ Manchester has announced the appointment of Pete Lewtas as the agency’s new executive creative director.
Lewtas will head up the creative department at TBWA\Manchester following the recent departures of executive creative directors Richard Sharp and Mick Foden.
Lewtas returns to the TBWA\ network having previously worked as creative director at TBWA\Chiat\Day New York earlier on in his career as well as creative director of MVBMS Fuel Europe in Amsterdam.
For the last five years he has worked as a consultant while also acting as acting executive creative director for IPG New York on Nokia N series worldwide, Saatchi & Saatchi London for Toyota Europe and JWT Dusseldorf on Mazda Motors Europe.
Fergus McCallum, TBWA\Manchester CEO said: “We're delighted Pete has agreed to join us and he already has fantastic knowledge of the network and its core philosophies. Combined with his depth of experience across a wide range of global brands and creative disciplines, he is absolutely the right person with the right passion and insight to head up the creative team at TBWA\Manchester and help drive the agency into its next phase of development.”
Lewtas added: “TBWA\Manchester has a lot of talent, a fantastic list of clients and a great deal of untapped potential; it’s in an ideal position for us to deliver more for clients by building on this creative strength.”
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Be interesting to see how long this one sticks around before he needs to 'pursue other interests'
TBWA may well be a global network, but in Manchester it's just a regional operation that does not and never will do, no matter who occupies the CD role, produce outstanding or breakthrough creative work.
Perhaps, instead of drafting in people who are (for the moment) tired of London, they might find more consistency in hiring someone who understands and empathises with the limitations of working 'up north'
Given that this guy is a Northerner he probably understands the area.
And as for producing outstanding work, if you think locality still matters, you're obviously out of time.
It's simple - the right person will make sure that the outstanding work (which is being produced) actually gets out the door.
Anyone that was involved with "there's Juice loose about this hoose" is alright by me!
Good luck.
Or rather, "bring me wine gums junior account person"?
(See Maynard's comment below)
Oh, & wasn't it a moose that was loose anyway? Not to worry; top ad either way if he did it.
It was widely rumoured that ex-Propaganda CD Steve Dickson was up for the job. I think he would been a good choice.
a regional hiring?
a lot of 'regional' comments. what do you want, a man/woman who has worked 'up north' or someone who has been ECD of award winning agencies in new york and amsterdam and has won D&AD pencils and golds at Cannes and One Show?
these comments just show the lack of ambition of people who work in the provinces and their lack of vision. it's a fantastic hiring, and if you don't like it, go back to the chip shop awards. the creatives at TBWA Manchester will certainly be aiming a lot higher from now on.
They can put whoever they want in the CD chair, it won't make any difference. Getting good work out of TBWA is like getting a 35 stone woman to run the London Marathon (or the Great Northern Run, if you're partisan). The agency's panting like an old sheepdog. It needs to be hospitalised before it's fit to do anything at all.
What is this 'next phase of development?' stuff that McCallum talks about....is it watching good staff go and replacing them with new ones that don't know much about the past.....Lewtas is replacing the heart and soul of the agency (Rich Sharp) so he's not got an easy job....
Hey, guys. Get out of Thomsons Local mode and get into Global mode.
A wharbling woman from Scotland got more hits on You Tube than President Obama.
Anything is possible, it's a digital word. It's not about location, it's not about politics, it's not about the past. It's about ideas.
We should wish this guy good luck. Great work is produced in the States outside New york and LA. Melbourne does better work than Sydney. We need success outside London, we need people up here to succeed.
i have to agree. show us your awards. show us your cv.
is advertising outside london in the uk the only business that doesn't respect talent?
on the basis that if you haven't worked here, you can't work her?
dear oh dear. has anybody who's commented been an ECD?
In London? In Europe? In America? Or in Barnsley?
comments
I sympathise with both points of view. Basically, we're just chasing the scraps in the North. You soon get used to all your best ideas being binned because the client (or more likely a nervous account handler) thinks we should run with something safer. Either that or there's no budget in the first place and your work becomes compromised.
On the other hand ye olde BDH still has a useful spread of clients and I would kill for the opportunity to work on some. Actually, just some work would do.
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