Cogent Elliott appointed as lead agency to Birmingham Town Hall
Cogent Elliott appointed as lead agency toHaving appointed Cogent Elliott as its lead creative agency, Birmingham’s Town Hall and Symphony Hall (THSH) has released its spring campaign.
The agency will lead the creative process for all promotional materials, and will work closely with the in-house marketing team to ensure consistency across all marketing collateral.
Initially the agency will manage the creation of all publications, print, display advertising, posters, and other promotional activities. It will then begin to implement more digital and CRM strategies in order to drive ticket sales.
The Spring Campaign is the agency’s first work for THSH and involves online and offline media such as banners, emails, posters, 48 sheets and leaflets.
The THSH brand has also been refreshed and will rolled out this month across all communications through out the year.
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Comments
I have seen these as 48 sheets around brum and they do look nice from a visual point of view...maybe if there was more kaleidoscope interest going on. However I do think the typography maybe needed a little more thought the way it runs over the white guitar...very easy to criticise i know.
There seems a lot more Birmingham news on The Drum this year?!
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