24 April 2009 - 10:31am | by Staff Writer | 5 comments

Frame creates cinema ad for Newcastle Undertakers

A cinema advertising campaign for Newcastle based funeral company Go As You Please has been created by Glasgow based agency Frame.

The is the first cinema ad for the client which will launch in May running in local cinemas across the city.

The commercial was created and directed by David Aylesbury and Angus Walker, creative directors at Frame and was produced by MTP.

Pauline Lamb, group account director at Frame explained; “The commercial is called 'Happy Endings' and gets across the message that you can create the kind of funeral that suits your personality in an engaging but appropriate way. We had a limited budget, which made creating a great idea even more important. When they saw the script, everyone involved in the project wanted to work on it, whatever the money.”

 

Comments

Anonymous (not verified)
24 Apr 2009 - 15:17
Anonymous's picture

An open goal, missed. And why is it a 60"?

Anonymous (not verified)
24 Apr 2009 - 16:45
Anonymous's picture

bland

Anonymous (not verified)
25 Apr 2009 - 20:51
Anonymous's picture

"When they saw the script, everyone involved in the project wanted to work on it, whatever the money.”

I can totally understand that. If I got the chance to work on a project that involved (badly) editing the closing seconds of a few obscure films together then I'd probably wet myself with excitement too. But what did "everyone involved in the project" do for the rest of the day?

27 Apr 2009 - 12:01
gareth_howells's picture

I died of boredom. See what I did there?

Anonymous (not verified)
27 Apr 2009 - 17:01
Anonymous's picture

what was the script?

Montage...

THE END

??

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