The Central Office of Information has today announced that 45 agencies will be part of its new regional marketing roster. See the full list here.

The Regional Integrated Agency Framework has been created "in response to the demands of the COI's growing base of regional clients", the COI said.

It will be managed by the COI's Regional Client Account team (Regional CAT) and will run until April 2013.

A total of 205 agencies were considered for the roster and the COI said it saw more than 400 case studies during its review.

Phil Fraser, head of COI Regional CAT, said: "Clients are increasingly looking for agencies that can provide unique insight into what makes regional audiences tick and how to reach them.

"This framework allows us to provide in-depth regional support for clients who want to tap into that experience."

As to how to roster would work alongside the Scottish Government Marketing roster, a spokesperson explained: "The Scotland lot of the Regional Integrated Agency Framework is not connected to the Scottish Government framework which, as a devolved administration, is for their own business use.
 
"The lot has been designed to enable potential public sector clients in Scotland, including those not part of the Scottish Government, to access our framework and to make use of COI's expertise in procurement and management, as well as the benefits of our buying power."

The roster is divided into geographical lots. The successful agencies in each region were:

Lot 1 - North West of England

BJL

Amaze Plc

Access Advertising, Marketing & Design Ltd

The Hub

Thoughtful Studios Ltd

The King’s Arms

Frank the agency

Squad Ltd

Origin Creative Design

Lot 2 - North East, Yorkshire and The Humber

BJL

Home Marketing Ltd

Thompson Brand Partners

Different

Direct Relations

Elmwood

The Consult Design Ltd

Sixteen Hands Ltd

Lot 3 - The Midlands

Big Communications Ltd

Golley Slater

Cogent Elliott

Victoria Creative

McCann Erickson Central Ltd

Rees Bradley Hepburn

Seal communications Ltd

Lot 4 - East of England

Story Worldwide

Bray Leino Group

Omobono

Doner Cardwell Hawkins

Thompson Brand Partners

Different

Zest

Lot 5 - South East of England

Golley Slater

Thompson Brand Partners

The Team

The Mindworks Marketing Company

Mad River

Lot 6 - South West of England

Golley Slater

The Walker Agency

Montpellier Marketing Communications Group Ltd

Halo Media Communications Ltd

Thehouse ltd

Freshwater

MAXX Design Ltd

Remarkable Group Ltd

Lot 7 - Scotland

Tangible

Golley Slater

Barkers Scotland

Bray Leino Group

Different

Lot 8 - Wales

Golley Slater

Barkers Scotland

Bray Leino Group

BJL

Doner Cardwell Hawkins

Access Advertising, Marketing & Design Ltd

Freshwater Wales

Lot 9 - Northern Ireland

Smarts NI

Lylebailie International

Morrow

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