This year's £2m Irn-Bru advertising campaign 'Irn-Bru Musical' will roll out in May spearheaded by a 60 second TV advert created by The Leith Agency.
The advert, a spoof of the High School Musical trilogy, is set on the fictional grounds of Auchendookit Senior High and sees the school’s students performing their very own Scottish musical number.
Along with TV the campaign will include outdoor and online running until July.
MTP was the production company for the TV campaign while Blonde has created the digital presence.
The advert will air on ITV on 5 May during the Arsenal V Manchester United Champions League semi-final tie.
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Bitch bitch bitch - the comments feature is turning into a dull arena in which to anonymously complain about competitor agencies. Anonymous is there to share opinions without fear of industry backlash, granted, but it's not a coward's ticket to shitting on anyone and everyone just because you don't have enough work going through your own studio.
22.08
'We've got more work than you na na!' - how old are you?
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Sir,
As an alumnus of Auchendookit High School I'm appalled at this grotesque fiction which has rendered my dear alma mater a laughing stock. Indeed, not since my attempts to turn out the perfect Irn Bru upside down cake in Home Economics fell well short of the mark (resulting in a frenzied Chelsea Whopper attack outside the tuck shop) have I felt such shame and humiliation. Please cancel my subscription forthwith.
Yours sincerely,
C. Montgomery (Class of 1822)
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Jeezuz. Get a sense of humour some of you. It's timely and relevant. Leith doing what they've done well so many times in the past – pastiche.
And I suspect more hardened Irn Bru drinkers know what HSM is all about – even if they're scared to acknowledge it. Anyone with a daughter, niece or little sister knows what HSM is, though I personally wish it had never been dreamed up at least it's harmless entertainment. And to borrow its feel-good charm, when so many of us are suffering in the recession, is bang on brand. If drinking pop doesn't make you feel good there's something wrong with you.
As for the young Barry Ferguson at the end - I'm afraid that's one scottish stereotype we're stuck with... ... until we find a Chrissy McRonaldo of our own.
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the world seems to fall into two categories: those who actually get on and do the work, and those who bitch about it anonymously.
Feel free to bitch about that comment.
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Nah, The world falls into four categories:
1. The heroes who do the work (hooray!)
2. Anonymous naysayers (boo hiss!)
2. Not so anonymous naysayers (a rare breed)
4. Righteous lofty self-important types who take the moral high ground at the drop of a creative hat (yawn)
A bit of bitching. But not to worry - my name's on the post.
Silence all. There is only one who can pronounce judgement.
The ineffable, incomparable Don Smith.
Come on Don, we bow to thee and await your verdict.
Morituri te salutant.
Live or die, Daniel-son?
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FYI Facebook is run and funded by a neo-coni conspiracy based in the states. Not that it's got anything to do with fresh faced youth having fun drinking Irn Bru. Or at least i guess that's what it's about not be ing a neo-con.
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Just had a look at the image gallery, didn't before my last post. The Irn Bru Musical visual is very funny.
Come one. It's not like smiling will kill you. Once in a while forget you work in the industry, and all the baggage that comes with, and put yourself in the pristine white K-Swiss trainers of a young Scot who's happy to buy "ginger" off a brand that makes him smile. Then it works.
Then you might stop taking the piss.
Come one. Come all.
sounds like you're taking the moral high ground there, colin.
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I love it, great ad. Well done.
I honestly don’t see what there is here to dislike. That whole HSM franchise needs to be made fun of, and Irn Bru is an appropriate brand to do it. Surely people don’t think it’s targeted at fans of HSM? I see it as talking to everyone else that’s perplexed by its success.
If you’re not aware of HSM you need to remove your head from your back passage pronto.
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"Come one. Come all." Haha.
Valuable contribution. Thanks for the proof-read Anonymous.
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I'm also not getting the pot noodle comparison. Either I have seen the wrong pot noodle ad, or people are confusing flight of the conchords with high school musical.
Speaking as an anonymous freelance photographer who wishes no ill to any agency, and after watching it ten times, I think it's a naff, cheap looking, parochial, embarassing ned-filled advert for little Scotland. The lead character is fairly unattractive and sounds thick. The script is laboured and cringeworthy ("break it DOON"??? for god's sake!), and the football neds at the end only serve to remind me of why I hated school. The only funny bit is the very last shot.
South Park did it better.
http://www.southparkstudios.com/clips/210217
http://www.guardian.co.uk/media/2009/apr/17/pot-noodle-high-school-musical
The Pot Noodle ad is better by some margin. Unfortunate timing for Barr methinks. Would be interesting to compare budgets/value for money.
The Pot Noodle ad is better by some margin. Unfortunate timing for Barr methinks. Would be interesting to compare budgets/value for money.
I don't feel the need to comment.
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Del Sneddon Sat 2 May 2009 22:51
I really don't see much point in criticising the ad - it's out there and will be judged (and measured) by people outside this forum. My applause goes to whoever presented this idea to Barrs in the first place and managed to convince them that it was a good one.
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Those who know me will know what I think.
But I agree with the comments about this forum turning into a bitch fest for those gutless individuals who don't have the balls to put their names to their opinions.
Don Smith (Made in Newcastle from Geordies).
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