Roses Advertising Awards Winners Announced
Roses Advertising Awards Winners AnnouncedThis year's Roses advertising awards have been announced at a ceremony held in the Hilton Hotel, Manchester.
The Ray Sale Chairman’s Award went to Mark for its ‘Miserable’ advert for The Comedy Store which was also the recipient of the Best Outdoor award.
The winner of the Client of the Year category was National Express East Coast which had several nominations and picked up Gold awards in categories such as The Best Commercial of 20 Seconds or Less, Best Outdoor Campaign and Best TV campaign.
Grand Prix
Company: The Leith Agency
Client: AG Barr
Title: If
Art Director: Steve Robertson
Copywriter: Gerry Farrell and Cathy Hutton
Production Company: MTP
The Ray Sale Chairman’s Award
Company: MARK
Client: The Comedy Store
Title: Miserable
Creative: Mark Lester
Designer: Mark Lester
Photographer: Richard Moran
Junior Designer: Dan Ingham
Client of the Year
National Express East Coast
Best Press Campaign
SILVER
Company: Poulters
Client: Miele
Title: Lifetime
Art Director: Michael Craven
Copywriter: Gary Delaporte
Photographer: George Kavanagh
SILVER
Company: Drummond Central
Client: Bet 365
Title: Penny Discus
Art Director:
Gareth Wood and Stephen Drummond
Copywriter: Richard Jefferson
BRONZE
Company: CheethamBell JWT
Client: Health and Safety Executive
Title: Shattered Lives
Art Director: Matthew Crosby
Copywriter: Rich Sorensen
Photographer: Alex Telfer
NOMINATION
Company: BJL
Client: The Lowry
Title:
Buddy Duckworth, Ow Do and Tin Manc
Art Director: Tom Richards
Copywriter: Pete Bastiman
Illustrator: Ellie Cryer
NOMINATION
Company: Drummond Central
Client: Prima Lawn
Title: Astronaut
Art Director: Gareth Wood
Copywriter: Gareth Wood
NOMINATION
Company: Dinosaur
Client: Gola
Title: Sweet Jars
Art Director: Dan Pitchford
Copywriter: Mark Beaumont
Photographer: Tim Ainsworth
Best Use of Small Space
GOLD
Company: BJL
Client: Versus Cancer
Title: Spot Cancer
Art Director:
Neil Bootle and Andy Buchan
Copywriter:
Neil Bootle and Andy Buchan
Best Recruitment Advert
GOLD
Company: Iris Manchester
Client: Adidas
Title: Got What it Takes?
Art Director: Terry O’Neill
Copywriter: Matt Baker
Best Public Sector Advert
SILVER
Company: CheethamBell JWT
Client: Health and Safety Executive
Title: Shattered Lives
Art Director: Matthew Crosby
Copywriter: Richard Sorensen
Photographer: Alex Telfer
SILVER
Company: CheethamBell JWT
Client: COI
Title: FAG
Art Director: James Ashworth
Copywriter: Andrew Dobbie
Photographer: Leon Steele
BRONZE
Company: Drummond Central
Client: Direct Gov
Title: Escape Plan
Art Director: Gareth Wood
Copywriter: Gareth Wood
NOMINATION
Company: an agency called England
Client: Sheffield Council
Title: Shopping
Art Director: Paul Alexander
Copywriter: Dave Fallon
Photographer: Guy Farrow
Best Food and Drink Advert
BRONZE
Company: Clear Marketing
Client: Sweet Mandarin
Title: Chopsticks
Art Director: Hayley Leaf
Copywriter: Scott McLean
Best Retail Advert
GOLD
Company: McCann Erickson Manchester
Client: Posh Interiors
Title: ORF
Art Director: Lianne Galazka
Copywriter: Imogen Jones
Typographer: Karen Matthews
Creative Directors: Dave Price and Neil Lancaster
NOMINATION
Company: Family
Client: Overgate
Title: Penniless Students
Art Director: Kevin Bird
Copywriter: David Isaac
Typographer: Kevin Bird
Photographer: Mark Seager
Best Financial, Professional
or Trade Advertisement
SILVER
Company: McCann Erickson Manchester
Client: Intercontinental Hotels Group
Title: Coffee Cup
Art Director: Steve Daniels
Copywriter: Dave Harrison
Typographer: Jamie Axford
Photographer: Nick Brown
Creative Director:
Dave Price and Neil Lancaster
Best Press Advert
SILVER
Company: McCann Erickson Manchester
Client: Care Fertility
Title: Tin
Art Director: Dave Price
Copywriter: Neil Lancaster
Typographer: Karen Matthews
Creative Director:
Dave Price and Neil Lancaster
Image Manipulation: Rob Brown
SILVER
Company: Poulters
Client: Miele
Title: Lifetime
Art Director: Mick Craven
Copywriter: Gary Delaporte
Photographer: George Kavanagh
BRONZE
Company: Amaze
Client: Sadolin
Title: Mouse Hole
Art Director: Pete Richardson
Copywriter: Graham Wilson
Typographer: Andrew Seaborn
Photographer: Johnny Oaks
NOMINATION
Company: CheethamBell JWT
Client: COI
Title: Fag
Art Director: James Ashworth
Copywriter: Andrew Dobbie
Photographer: Leon Steele
NOMINATION
Company: BJL
Client: The Lowry
Title: Ow Do
Art Director: Tom Richards
Copywriter: Pete Bastiman
Illustrator: Ellie Cryer
Radio Campaign
BRONZE
Company: TBWA\Manchester
Client: Jessops
Title: Captured
Art Director: Grace Mills
Copywriter: Joe Coleman
BRONZE
Company: The Bridge
Client:
Scottish National Blood Transfusion Service
Title: Little Voice, New Dad and Ben
Art Director: Frank Stubbs
Copywriter: Frank Stubbs
Production Company: Red Facilities
Best Radio Commercial
of 30 Seconds or Less
SILVER
Company: TBWA\Manchester
Client: Jessops
Title: Captured
Art Director: Grace Mills
Copywriter: Joe Coleman
BRONZE
Company: Gratterpalm
Client: LA Fitness
Title: Push
Art Director: Barrie Robinson
Copywriter: Tim Jarvis
Production Company: VTR North
Best Radio Commercial
over 30 Seconds
BRONZE
Company: The Bridge
Client:
Scottish National Blood Transfusion Service
Title: Auld Lang Syne
Art Director: Simon Parker
Copywriter: Ali Taylor
Production Company: Red Facilities
BRONZE
Company: McCann Erickson Manchester
Client: Cheshire Safer Roads Partnership
Title: Slow
Art Director: Lianne Galaka
Copywriter: Imogen Jones
Creative Director:
Dave Price and Neil Lancaster
Production Company: TV Department
Best Commercial Produced
for 20K or Less
SILVER
Company: The Kings Arms / Chief TV
Client: Blackpool International Airport
Title: You’ll Never Guess Where it is
Art Director: Lynton Hemsley
Copywriter: Paul Watson
Production Company:
Chief Productions
NOMINATION
Company: Uber
Client: DFS
Title: Eskimo
Art Director: Uber
Copywriter: Uber
Typographer: Uber
Production Company: Ink Films
Best Commercial of 20
Seconds or Less
SILVER
Company: Dentsu London
Client: National Express East Coast
Title: London Guards (Miniature Prices)
Art Director: Di Tansey and Jon Foye
Copywriter: Di Tansey and Jon Foye
Production Company: Passion Pictures
Best Commercial of 21-30 Seconds
No Award
Best Commercial over 30 Seconds
GOLD
Company: The Leith Agency
Client: AG Barr
Title: If
Art Director: Steve Robertson
Copywriter:
Gerry Farrell and Cathy Hutton
Production Company: MTP
GOLD
Company: Golley Slater
Client: The Army / COI
Title: Autobahn
Art Director:
David Abbott, Phil Hickes and Paul Williams
Copywriter:
David Abbott, Phil Hickes and Paul Williams
Production Company: Academy
SILVER
Company: CheethamBell JWT
Client: John West
Title: Row Boat
Art Director:
Andy Cheetham and James Ashworth
Copywriter: Andrew Dobbie
Production Company: Onward Films
SILVER
Company: Golley Slater
Client: The Army / COI
Title: Debris
Art Director:
David Abbott, Phil Hickes and Paul Williams
Copywriter:
David Abbott, Phil Hickes and Paul Williams
Production Company: Academy
BRONZE
Company: Lyle Bailie International Limited
Client: Road Safety Authority
Title: Crashed Lives: Consultant News
Art Director:
David Lyle and Julie Anne Bailie
Copywriter:
David Lyle and Julie Anne Bailie
Director: Brain Durnin
Prodcucer: Paul Holmes
Agency Prodcucer: Sonia Laughlin
Production Company: Red Rage Films
Best TV Campaign
GOLD
Company: Dentsu London
Client: National Express East Coast
Title: Miniature Prices TV Campaign
Art Director: Jon Foye and Di Tansey
Copywriter: Jon Foye and Di Tansey
Production Company: Passion Pictures
GOLD
Company: The Kings Arms / Chief TV
Client: Aston Manor Brewery
Title: You Don’t Know Jack!
Art Director: Lynton Hemsley
Copywriter: Paul Watson
Production Company: Chief Productions
SILVER
Company: Golley Slater
Client: The Army / COI
Title: Army Road Traffic Accidents
Art Director: David Abbott, Phil Hickes and Paul Williams
Copywriter: David Abbott, Phil Hickes and Paul Williams
Production Company: Academy
Best Cinema Campaign
or Commercial
GOLD
Company: Golley Slater
Client: The Army / COI
Title: Army Road Traffic Accidents
Art Director:
David Abbott, Phil Hickes and Paul Williams
Copywriter:
David Abbott, Phil Hickes and Paul Williams
Production Company: Academy
Best Outdoor Campaign
GOLD
Company: MARK
Client: The Comedy Store
Title: Miserable
Creative: Mark Lester
Designer: Mark Lester
Photographer: Richard Moran
Junior Designer: Dan Ingham
SILVER
Company: BJL
Client: Eurocamp
Title: Great Dane, Red Setter, Whippet
Art Director: Adrian Dews
Copywriter: Richard Hague
Photographer: Euan Myles
SILVER
Company: Dentsu London
Client: National Express East Coast
Title: Dinner
Art Director: Andy Preston
Copywriter: Joe Williams
Typographer: Winston Archer
BRONZE
Company: BJL
Client: The Lowry
Title: Tin Manc
Art Director: Tom Richards
Copywriter: Pete Bastiman
Illustrator: Ellie Cryer
NOMINATION
Company: LOVE
Client: STA Travel
Title: Come Back Interesting
Art Director: LOVE
Copywriter: LOVE
NOMINATION
Company: Dentsu London
Client: National Express East Coast
Title: Bridge
Art Director: Jon Foye and Di Tansey
Copywriter: Jon Foye and Di Tansey
Best 6, 4 or Smaller Sheet Poster
GOLD
Company: BJL
Client: Eurocamp
Title: Red Setter
Art Director: Adrian Dews
Copywriter: Richard Hague
Photographer: Euan Myles
SILVER
Company: McCann Erickson Birmingham
Client: Air Gem
Title: Nipple
Art Director: Mark Lane
Copywriter: John Leigh
Photographer: Steve Vernon-Clarke
BRONZE
Company: BJL
Client: The Lowry
Title: Buddy Duckworth
Art Director: Tom Richards
Copywriter: Pete Bastiman
Illustrator: Ellie Cryer
BRONZE
Company: BJL
Client: The Lowry
Title: Tin Manc
Art Director: Tom Richards
Copywriter: Pete Bastiman
Illustrator: Ellie Cryer
NOMINATION
Company: BJL
Client: British Airways
Title: Slope Off
Art Director: Tom Richards
Copywriter: Pete Bastiman
Photographer: Nick Brown
Best 48 or 96 Sheet Poster
BRONZE
Company: KLM
Client: Warwick Castle
Title: Haunted Poster
Art Director: Paul Martin
Copywriter: Rob Johnson
Best Unusual Size
or Special Build
SILVER
Company: KLM
Client: Warwick Castle
Title: Haunted Poster
Art Director: Paul Martin
Copywriter: Rob Johnson
NOMINATION
Company: Clear Marketing
Client: Spinal Research
Title: Laces Poster
Art Director: Hayley Leaf
Copywriter: Scott McLean
Best Advertisement
on a Mobile Medium
GOLD
Company: Iris Manchester
Client: Paddy Power Bookmakers
Title: New Store Opening
Art Director: Ant Harris
Copywriter: Zoe McDonald
SILVER
Company: Iris Manchester
Client: Wonderbra
Title: Wonderboard
Art Director: Terry O’Neill
Copywriter: Matt Baker
Best Business to
Business Direct Mail
GOLD
Company: IAS B2B Marketing
Client: IAS B2B
Title: B2B 101
Art Director: Jon Hallowell
Copywriter: Reuben Webb
SILVER
Company: Gyro
Client: SGB
Title: Knee Pads
Art Director: Warren Gaskell
Copywriter: James Currie
SILVER
Company: McCann Erickson Manchester
Client: Jaggers Comedy Club
Title: Pants
Art Director: Clive Davis
Creative Director: Dave Price and Neil Lancaster
BRONZE
Company: The King’s Arms
Client: Draw
Title: Need Something Drawn?
Art Director: Lynton Hemsley
Copywriter: Paul Watson
Photographer: Matt Wright
NOMINATION
Company: Iris Manchester
Client: Nicotinell
Title: Break the Habit
Art Director: Ant Harris
Copywriter: Zoe McDonald
NOMINATION
Company: Cravens
Client: RDI / Newheat
Title: Ignition 09 Invite
Art Director: Phill Barnes
Copywriter: Steve Carroll
Best Consumer Direct Mail
GOLD
Company: The Bridge
Client:
Scottish National Blood Transfusion Service
Title: Blood Bag
Art Director: Simon Parker
Copywriter: Ali Taylor
BRONZE
Company: The Leith Agency
Client: Scottish Government
Title: Fire Home Movers Pack
Art Director: Caroline Petrie
Copywriter: Sean Moore
Best Website
SILVER
Company: LOVE
Client: LOVE
Title: LOVE Website
Art Director: LOVE
Copywriter: LOVE
Typographer: LOVE
SILVER
Company: LOVE
Client: Warburton’s
Title: We Love Bread
Art Director: LOVE
Copywriter: LOVE
Photographer: Tim Ainsworth
SILVER
Company: TBWA\Manchester
Client: ghd
Title: ghd Website
Art Director: Anthony Jones
Copywriter: Paolo Carniel
BRONZE
Company: Code Computer Love
Client: PR Cussons
Title: Original Source
Art Director: John Lander
Copywriter: Kate McHale
Production Company:
Code Computer Love
NOMINATION
Company: Propaganda
Client: Beever
Title: Beever launch Campaign
Art Director:
Lu Dixon and Lee Fairclough
Copywriter: Lu Dixon, Jerry Gross
and Richard Jefferson
NOMINATION
Company: The Gate Worldwide
Client: The Gate Worldwide
Title: Advertising is History
Art Director: Jonathan Gould
Copywriter: Pete Martin
Best Viral
BRONZE
Company: Mezzo Films
Client: Cooking Vinyl
Title: The Charlatans ‘You Cross My Path’
Art Director: Paul Morricone
Copywriter: Paul Morricone
Illustrator: Jim Hill
Production Company: Mezzo Films
NOMINATION
Company: The Kings Arms / Chief TV
Client: Aston Manor Brewery
Title: Microphone
Art Director: Lynton Hemsley
Copywriter: Paul Watson
Production Company:
Chief Productions
Best Online Advert of Campaign
No Award
The Chris Bowen Award for Best Copywriting
GOLD
Company: Poulters
Client: Poulters
Title: ‘The Last Ad’
Art Director:
Michael Craven and Ben Bateson
Copywriter:
Gary Delaporte and James North
GOLD
Company: The Leith Agency
Client: AG Barr
Title: IF
Art Director: Steve Robertson
Copywriter:
Gerry Farrell and Cathy Hutton
Production Company: MTP
SILVER
Company: IAS B2B Marketing
Client: IAS B2B
Title: B2B 101
Art Director: Jon Hallowell
Copywriter: Reuben Webb
SILVER
Company: LOVE
Client: Silvercross
Title: It’s a Boy / It’s a Girl
Art Director: LOVE
Copywriter: LOVE
Typographer: LOVE
Photographer: Jane Stockdale
BRONZE
Company: Like a River
Client: Chris Miller
Title: Vin De Payback
Art Director: Rob Taylor / Peter Rogers
Copywriter: Chris Miller
BRONZE
Company: Cravens
Client: Cravens
Title: Christmas E Card
Art Director: Gavin Wren
Copywriter: Tom Lines
Web developer: Ben Robinson
Best Art Direction
SILVER
Company: TBWA\Manchester
Client: ghd
Title: ghd Heavenly Creatures
Art Director: Daniel Bickerton
Copywriter: Jennie Birchall
Typographer: Daniel Bickerton
Photographer: Elizabeth Hoff
SILVER
Company: McCann Erickson Manchester
Client: Care Fertility
Title: Tin
Art Director: Dave Price
Copywriter: Neil Lancaster
Typographer: Karen Matthews
Creative Directors:
Dave Price and Neil Lancaster
Image manipulation: Rob Brown
SILVER
Company: Clear Marketing
Client: Sarah Jones Photography
Title: Portrait Business Card
Art Director: Hayley Leaf
BRONZE
Company: LOVE
Client: Silvercross
Title: It’s a Boy / It’s a Girl
Art Director: LOVE
Copywriter: LOVE
Photographer: Jane Stockdale
NOMINATION
Company: Clear Marketing
Client: The Casey Group
Title: 40 Years Book
Art Director: Hayley Leaf
Copywriter: Steve Longden
Photographer: Mick Cookson
Project management: Neil Starkey
Best Use of Typography
SILVER
Company: Brahm
Client: Teamwork At Brahm
Title: We’re Perfect with Cereals
Art Director: Vicki Munro
Copywriter: Jerry Gross
Typographer: Simon Thorpe
BRONZE
Company: Gratterpalm
Client: The Children’s Project
Title: Pain / Love
Art Director: Barrie Robinson
Copywriter: Tim Jarvis
Photographer: Quantum
Typographer: Rachel Oliver
BRONZE
Company: BJL
Client: HSA
Title: Plasters
Art Director: Tom Richards
Copywriter: Pete Bastiman
Typographer: Rob Wilford
BRONZE
Company: TBWA\Manchester
Client: TBWA\Manchester
Title: Christmas Card
Art Director:
Creative:
Michelle Veldhoven and Paul Williams
NOMINATION
Company: AV Browne Group
Client: Dillon Bass
Title: Stol-ich-na-ya
Art Director: John McDermot
Typographer: John McDermot
NOMINATION
Company: Like a River
Client: Like a River
Title: Contents
Art Director:
Rob Taylor and Peter Rogers
Copywriter: Chris Miller
Best Use of Animation
GOLD
Company: CheethamBell JWT
Client: John West
Title: Row Boat
Art Director: James Ashworth
Copywriter: Andrew Dobbie
Photographer: Gemma Burditt
Production Company: Onward Films
BRONZE
Company: Realtime UK
Client: Glue London
Title: Sony PSP Go! Website
Producer: Steven Kerswell
Director: Chris Fenna
Lead artist: Phil Shoebottom
BRONZE
Company: Ink Digital
Client: The Union on behalf
of The National Debtline
Title: National Debtline
Art Director: Alan MacEachern
Copywriter:
Michael Hart and Ben Craig
Animation: Ruaraidh Gillies
Compositing: Martin Gornall
Sound: Graeme Hawkins
Production Company: Ink Digital
NOMINATION
Company: Big Communications
Client: Lil-lets
Title: Let’s Suppose
Art Director: Richard Davis
Copywriter: Craig Buzzel
Agency producer: Amanda Lewit
Production Company: Think
Director: Yoav Segal
Best Use of Illustration
SILVER
Company: BJL
Client: The Lowry
Title: Buddy Duckworth
Art Director: Tom Richards
Copywriter: Pete Bastiman
Illustrator: Ellie Cryer
BRONZE
Company: LOVE
Client: Sony Playstation
Title: Whole World In Your Hands
Art Director: LOVE
Copywriter: LOVE
Illustrator: Genevieve Gauckler, Matt Maitland, Poked Studio, Jiro Bevis,
Nicholas Tual, Andy Miller and Yoko Kondo
Best Use of Photography
GOLD
Company: BJL
Client: Eurocamp
Title:
Red Setter, Great Dane and Whippet
Art Director: Adrian Dews
Copywriter: Richard Hague
Photographer: Euan Myles
SILVER
Company: TBWA\Manchester
Client: Manchester United
Title: Manchester United Hospitality
Art Director: Matthew Casey
Copywriter: Andy Penk
Typographer:
John Peters, Matthew Peter, Guy Farrow
Production Company:
E-Graphics Manchester
NOMINATION
Company: CheethamBell JWT
Client: Health and Safety Executive
Title: Shattered Lives
Art Director: Matthew Crosby
Copywriter: Rich Sorensen
Photographer: Alex Telfer
Best Charity Advert
BRONZE
Company: Industry
Client: Cry-sis
Title: Crying Card
Art Director:
Michael Craven and Ben Bateson
Copywriter:
Gary Delaporte and James North
Illustrator: Lucy Pearce
Best House Advert /Self Promotion
GOLD
Company: IAS B2B Marketing
Title: B2B 101
Art Director: Jon Hallowell
Copywriter: Reuben Webb
SILVER
Company: Attik
Title: Noisefive
Art Director: Attik
Copywriter: Attik
Typographer: Attik
Photographer: Attik
BRONZE
Company: The Kings Arms
Title: Viral Campaign
Art Director: Lynton Hemsley
Copywriter: Paul Watson
Production Company:
Related Award
Roses Creative Awards
The Roses Creativity Awards has launched for 2012. This new award scheme organised by The Drum has integrated both Roses Advertising Awards and Roses Design Awards which reflects how the industry itself is evolving. The Roses Creative Awards...
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Comments
Agreed. Shame really.
Haven't seen the Comedy Store thing- is it legit or scam?
I notice Dentsu London won, I thought the Roses was just for the regions outside of London?
it's northern-centric as uk-wide, Irn-Bru work is at best avearge
Jesus. There's enough doom and gloom at the moment without being such a bunch of miserable ****. Get over it. They're only as good as those who enter - if you're all so much better - why didn't you enter?
Well said Jesus. Dry your eyes folks.
Don't understand the Northern-centric jibes. Golley Slater's ads for army road safety were my personal favourites from last night and must have run The Leith pretty close for the Grand Prix. I suspect people who moan about a perceived northern stitch up really mean "why don't Midlands agencies win more?". It's not a difficult question to answer - the work isn't good enough, which is presumably why you get your own dedicated awards without the big bullies from Manchester and Scotland.
By the way, one Midlands agency did do rather well last night. Well done to KLM for the bronze and silver they picked up for their great Warwick Castle poster. KLM: officially the most creative agency in the Midlands. Who'dathoughtit?
Most Midlands agencies don't enter because they realise it's such a sham. You either ignore this fact for PR-sake (and the rules on media spend- like one winning Midland agency did this year) or you refuse to take part. Granted Tom, the Northern work maybe slightly better, but only slightly. There is good stuff coming out of the Midlands but most won't enter and play this silly little awards game.
Agencies enter awards because if they win something it's good for them as a business, good for their clients and good for all those involved to get recognition for great work.
I don't understand the northern jibes either. This was a great year for creative work. If Midland agencies just want to get compared to other Midland agencies that's fair enough. But in my eyes that's just plain short sighted and parochial.
"Most Midlands agencies don't enter because they realise it's such a sham."
This year Big Communications entered Roses (one nomination). McCanns Birmingham entered too (one silver). As did KLM (a silver and a bronze). Cogent picked up something for their Manchester Airport work as recently as last year. That's four of the region's better agencies right there. This idea that there is some sort of collective Midlands boycott is risible.
Having some experience of Midlands advertising, I'd argue that the region's agencies either enter Roses and don't get any nominations (and then pretend they didn't enter at all) and/or don't enter because they get annoyed when they spend a couple of grand entering work that doesn't get the recognition they THINK it deserves. I'm afraid there's a sort of collective denial in the Midlands about the state of the region's creative agencies. To some degree this has been fostered by the establishment of awards like Cream and Fresh. Agencies who pick up a dozen gongs here think that a lack of similar success at Roses is down to a non-level playing field. Ironically, of course, it is the very fact that Scottish and Northern agencies are either barred from entering Cream and Fresh or choose not to enter that explains exactly why Midlands agencies do a lot better.
Say what you like about Roses but it is still the benchmark for creativity outside London and that is largely down to the fact that the bar has always been set relatively high. And that is why the exchange rate between the various awards almost always favours Roses when work appears in both (LOVE's work for STA Travel is a good example).
I completely understand the frustration that comes with sending off work that you've slaved over, only to scan a list of nominations that resolutely refuses to confirm your genius. But you can either get angry and give up. Or you can get angry and try harder.
Try harder.
Tom. Yes Big and Cogent have entered in the last few years - and these 2 are light years ahead of the rest of other Midlands agencies - but this hardly constitute the majority of Midlands agencies entering. The rest of us don't bother. Maybe we aren't good enough, but we simply don't think it's worth our while entering the 'Special Olympics'.
I'd also back any Midland agency against any Northern agency in a pitch, too.
Your argument seems a little confused. Big and Cogent "light years ahead" of the rest of Midlands agencies? Really? But putting that aside, you also conveniently ignore the fact that the majority of Midlands agencies DO enter Roses - somewhat compromising your original assertion that "most Midlands agencies don't enter because they realise it's a sham". Big, Cogent, KLM, McCanns - by my reckoning that only leaves out Connect and RBH as serious Midlands players. Which would suggest that you are speaking for the minority, rather than the majority.
I've heard people spouting this 'anti-Midlands' stuff for years, heck I've probably even been guilty of it myself in the past. But think about it rationally for a minute. Do you honestly think the mainly London-based judges give a toss about where the work is from? Never mind the fact that work is always shown blind anyway.
Honestly, I would love a Midlands agency to turn up at Roses and grind the finest minds of Manchester, Leeds, Edinburgh and Glasgow into the dust. But if you spend more time moaning about 'stitch-ups' and taking your ball home how's it ever going to happen?
Let's agree to disagree Tom, but i do think there is some ant--Midlands bias around. I know because i've sat on these judging panels in the past and the 'pikey', 'gypo' jokes come thick and fast. Just as London looks down on the regions, i think we are seen as poor relations in the region. Interestingly, i don't think clients see it that way and some of the accounts going to Midlands agencies are encouraging. Big and Cogent are light years ahead because they have proper businessmen in their top positions; the others just have networkers - which is why in these times these 2 still remain successful.
Northern bias? Well Golley Slater's ads were awarded at Kinsale, Creative Circle and the BTAA. The Irn-Bru ad, with its seen-it-many-times-before re-wording of the Kipling poem hasn't to my knowledge been lauded by any other award ceremony, yet was still awarded the Grand Prix.
Yes, I noticed that. Golly Slater's ad was robbed.
It's not even a Midlands thing. It's a Manchester award show and that's where 95% of the awards stay. No surprise but hardly debatable.
I wonder if The Comedy Store work would have won the Chairman's award if it was for the Bath or Leicester Comedy Festival?
Wasn't there an entry condition of a minimum £3000 media spend?
Quite a few of these entries obviously fail this. There's some proper chip shop stuff in this lot. Wonderbra? Cancer spot? Come on!
Poor show by Manx and Channel Islands agencies this year. Must try harder lads.
Yes, yes some very interesting comments there. But more importantly tickets go on sale today for The Jonas Brothers at the MEN. Whoop, whoop!!!
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