Hotel chain Ramada Jarvis has relaunched its website which has been reviewed and redesigned by Equator.

The Glasgow based digital agency was tasked to to create a portal for leisure guests and business people alike which would be a one stop shop for accommodation, events, destination and attractions information.

The agency plans to constantly evolve the site using feedback from analytics and users to ensure ease of use and maximum conversion.

The full service digital agency is also running an integrated campaign via SEO, PPC and
affiliate channels to drive traffic to the site and increase revenue for the 42 strong, UK
hotel chain.

John McLeish, Equator’s managing director, explained: “We have been working for Ramada Jarvis on their affiliate SEO & PPC programmes for a number of years now and it was a great opportunity for us to take our learnings from this and apply them to the website in order to increase conversion.”