Subway to launch cash machine promotional campaign
Subway to launch cash machine promotional campaignAs it reviews its £10m advertising account, Subway is to launch a promotional campaign using cash machines to promote its new meal deal.
The campaign is set to roll out across the West Country to promote the new offer of a free bag of crisps or a cookie and a drink when the consumer presents their Subway branded ATM receipt upon purchasing a Sandwich.
Media buying has been handled by MediaCom Scotland and will feature a ‘how to’ guide to present how the offer can be redeemed.
It expected that 45,000 Subway branded take away receipts will be distributed through cash machines based in close proximity to Subway stores.
Kevin Tilling, board chair for the West Country regional marketing board at Subway, explained: “By highlighting the Subway offer, the adverts drive hungry consumers to Subway stores, and encourage them to save money through buying the meal deal at a time when saving money is a high priority.”
The Subway advertising review is being handled by AAR, and is understood to include incumbent Glasgow agency Frame.
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Comments
agree. surely this is much more effective being reworked as a digital piece, being presented during the ATM process? besides, who wants to flash their balance and account details to some random at subway? not me.
thomas. If you had done your research properly you would have learned that ATMs can carry animated messages.
well done dna with the naked self publicity. Having looked at your work I wouldn't be that quick to show it off if I were you.
tommy
slight digs? Here's a bigger one.
You don't know what you;re talking about.
The receipt is a promotional mechanic. You don't know what the promotional activity is any more than me. But if you look at people who do this sort of thing, you'll see the receipt is only part of the whole offering which includes on screen animation etc.
extend your knowledge and have a look here. The interweb is a wonderful thing.You should try it sometime
http://www.atm-ad.com
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