Kellogg's is readying a new TV campaign created by CheethamBell JWT to launch a £3m coupon promotion offering consumers free packs of cereal. Watch it here.

The ad, which breaks tomorrow and will run on ITV, Channel 4 and Five, will encourage consumers to collect coupons which can be exchanged for a free box of cereal.

The offer will run on 30m packs across products including Corn Flakes, Crunchy Nut and Coco Pops, and customers need to collect three coupons to claim their free cereal.

Returning for this ad is the W K Kellogg puppet which first appeared in Manchester-based CheethamBell's last television push for the brand in February.

It is the second of three ads in which the character – based on the brand's founder – will appear.

The ad was produced by Beglan Brothers while sound and final composite on the commercial was completed by Manchester post-production house 422.