Investors in people (IIP) has launched a new campaign featuring high profile business leaders to promote the organisation, created by Cogent Elliott.

Following a three-way-pitch, Cogent Elliott was appointed to create a campaign to promote the benefits that companies would gain from its involvement with IIP which the
creative executions being based around testimonials from senior executives at a range of organisations who work with IIP, including Justin King of Sainsbury’s and  Eithne Wallis of Fujitsu.

The work is now rolling out online and offline through May and June across national and business media through a highly targeted plan developed by Brilliant Media.