Leicester-based Sheridan & Co has created a commercial for edgy cosmetics brand Urban Decay which will be aired on Thomson holiday flights this summer.

Sheridan’s creative team, led by Steve Thomas, art directed the commercial for Urban Decay which stars world renowned makeup artist and Urban Decay’s worldwide retail director Eric Jimenez.

Jimenez flew in from California to star in the commercial that will be used on Thomson European flights from early May until the end of September. 

The two minute film will feature his top tips using the three exclusive Urban Decay kits that will be available to purchase in-flight.   

Sheridan & Co helped develop the script with Jimenez and brand agents Alex Shafii and Paola Schmid. In addition to Eric’s footage the film features graphic information screens and an animated version of Urban Decay’s Ammo Pattern all created by Sheridan & Co.

Sheridan & Co has created in-store environment s for Urban Decay in the UK and Ireland for three  years.