new Bitrex campaign from Family
new Bitrex campaign from FamilyA new advert for Bitrex has been launched across print, poster and online.
Created by Family, the posters will appear across doctor’s surgeries and health centres and will also see large display stands created as part Child Safety Week.
Press will include a trade campaign in The Grocer, Private Label Magazine and Internationalsupermarkets.com.
The agency’s initial brief for the campaign was to create one single image that captured the very essence of exactly what Bitrex is all about and also be one that safety conscious mothers could instantly get.
Photography was by Mark Seager and re-touching by Joe Connolly at Simple.
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Comments
Nothing wrong with it. Mind you i always associate the cactus with those strepsils ads. Sure enough it will work on mums in surgeries.
Is Johnny Tan an anagram?
I think this is great. Strong visual that instantly gets the message across. Surely that's what a good ad is all about?
Sorry. Why is a child not allowed to put a dummy in their mouth?
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