A website for rolling paper brand Rizla has been created by Leeds based Sense Internet, which allows users to tailor the site to suit themselves.

The site allows users to change the content, layout and design to reflect their own preferences.

The site also features new games such as Riz-Man and Battlepacks along with old favourites retained from the previous site.

Aidan Cook, managing director of Sense, commented: "Our team has done a great job in delivering a really innovative site. Loads of FMCG brands are still lost online, either pushing flat, static websites, making disastrous forays onto social networks, or putting up their latest TV ad and thinking that is somehow "viral". Rizla was one of the first FMCG brands online in the UK, and they've always had a reputation for getting it right."

www.rizla.co.uk