Warburtons tasks BD to handle Coronation Street 50th campaign
Warburtons tasks BD to handle Coronation StreetWarburtons is the first brand to become an official partner for next year’s 50th anniversary of Coronation Street's which will see BD create a full campaign as a result.
Both the London and Glasgow offices of BD will be involved in the campaign which will see the baker be entitled to use an exclusive promotional logo, style guide and collateral for on-pack, TV, outdoor and event work.
Warburtons is the first to come on board to support the soap, as ITV Global Entertainment continues its plans to create a portfolio of promotional 'Best of British' brands from the FMCG and grocery sectors to support the year-long celebration.
More brands will be announced through out the rest of the year.
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Existing Users Sign In
More like this
- Holland's Pies launches Coronation Street anniversary campaign
- Coronation Street tie-in deal agreed with Ideal Home Show
- Freeview unveils VIP set visits promotion as part of ‘balloons’ campaign
- Coronation Street actor fronts “Quit for Quids” Christmas campaign
- Coronation Street food brand spin off for Fred Elliott
Write Your Comment