CBJWT uses lorries in next stage of Cumbria Tourism campaign
CBJWT uses lorries in next stage of Cumbria Tourism campaign
The latest aspect of the Cumbria Tourism campaign, being handled by CheethamBell JWT, will involve a partnership between Cumbria Tourism and lorry company The Stobart Group.
A fleet of Eddie Stobart lorries are carrying CBJWT’s campaign to promote the Lakes and will journey to the Lake District as they tour the highways and byways of Britain and Europe.
The ambient campaign is the latest stage of the Cumbria Tourism account which was picked up by the Manchester based in 2007.
The ‘Two Sides to Every Story’ campaign aims to change perceptions of Cumbria as it looks to become ‘a chic and modern world class’ destination.
The campaign includes press, outdoor, CRM and door-to-door advertising.
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Comments
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Lake and Table, nice. Nice colours, split screen works a treat. Shame about the clunky typography.
But the others don't really live up to it. Feels like a great one-off stretched too far to make a campaign.
Overall I think there's too much going on visually, it's working too hard.
Idea 7.5/10 Execution 5/10
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Why does Cumbria want to become chic and modern!? I mean surely the pull there is the great natural surroundings and until last week when I was up there at a family do I'd forgotten how damn beautiful the whole place was...and I'd rather be sitting in a Country Pub rather than some bar full of c*nts. We've got enough of them in Brum.
Also. Best thing about Cockermouth. Jennings brewery/pubs. FACT!
Sure, there are 2 sides to every story, but does that have to do with the Lake District?
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"Best thing about Cockermouth is the name."
FACT x 2! http://tinyurl.com/q3uvjb
I was loving it.
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I rather like this. Not an insightful comment i know, but i can't be arsed to write a smart arse add.
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Am I not allowed to give my opinion?! Regardless of who I am.
I'm fairly certain this comment feature exists for the express purpose of people sharing their views. If it's your work then I'm sorry if my critique is not to your liking.
And I chose to express that opinion by giving marks out of ten because it's a device that's easy to understand.
End of.
Functional, ticks all the boxes.
Perhaps a better way to attract cyclists would have been to talk to them in their language, not the clients. Cyclists are mentalists.
Or for foodies the fact produce is local like the most tender lamb I had at a pub (not a Jennings pub, sorry Greame) that came all the way from a farm 1 mile up the road. Showing a set straight off a Reid Furniture shoot won't bring many friends to the table.
We all visited the Lakes when we were younger and have fond memories of the place where you can enjoy the simplicity, the pleasures and the awe-inspiring natural environment. Everything everyone's looking for in these tough times.
Perhaps a more emotional route would have been a better story to tell.
Actually, where is the story the ads refer to?
Using lorries that go up and down the M6 which links the Lakes is genius though.
I have to agree with some of Alan Kittle's comments, even so what a clever idea using the Stobart lorries. I think the shot of the Stobart rig and the superb landscape is far more effective than the other images but the message comes across well.
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