The brochure for the launch of fine fabric firm Sinclaire’s new Ornamental collection has been design by Ininc.

The Yorkshire agency was tasked with characterising the new range and chose to develop and deliver a concept which would reflect it as ‘exquisite, beautiful and unique’.

Nicola Edmondson, creative partner at Ininc, explained: “Using dramatic location photography, understated design and sophisticated print techniques the end result is a brochure that really shows and enhances the true quality of this wonderful product.”