A new on-pack promotion by Highland Spring to promote the chance to win a VIP day with Andy Murray has been created by Multiply.

The Edinburgh based agency has created the promotion which will begin this week, to encourage consumers to enter a prize draw to win the opportunity to join Murray for the day long experience which will include playing tennis with him and taking part in a fitness and training session at the National Tennis Centre in Roehampton. 

The promotion also includes a weekly draw to win exclusive Fred Perry tennis kits along with thousands of Highland Spring training kits.

The promotion, which is the first to feature on the water brand’s new look packaging, will feature on the majority of Highland Spring retail packs available from all major multiples.