BJL confirms Santander rebrand involvement
BJL confirms Santander rebrand involvementBJL has confirmed that it has been working on the rebrand of Bradford and Bingley following the news that bank giant Satander is to rebrand its high street brands.
Nicky Unsworth, managing director at BJL, confirmed: “We have been working on the re-branding over the past nine months with B&B and team, evolving the B&B branding to incorporate both Abbey and Santander. I guess this is part of the natural and planned transition.”
The £12million rebrand will see 1,300 branches rebrand to Santander by the end of next year.
It is thought that MediaCom North will also have been working on the process.
Bradford and Bingley is a long standing client of BJL’s having worked with the recently nationalized client since August 2006 when it won the account from JWT, thought to be worth around £3.5million.
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