Bottled water brand Highland Spring has launched a new website created by GRP which will look to reinforce its environmental commitment.

The agency began working for Highland Spring in summer 2008 after a four way pitch with an online marketing campaign supporting Highland Spring’s sponsorship of Andy Murray, and has been providing ongoing digital marketing support since then.  The new website will reflect the recent brand refresh.  

Claire Davidson, digital director at GRP, explained “The new website reinforces Highland Spring’s environmental commitment by putting greater emphasis on the brand’s organic credentials.  It reflects the purity of the water, drawing upon Scottish provenance, and also delivers a channel for Highland Spring to engage with consumers.”

Paul Condron, Highland Spring's marketing manager, commented: “We see the web site, and digital communications overall, as a key channel in telling the story of the Highland Spring brand and explaining what makes us different.  It also provides a great platform from which to promote our world-class sports sponsorship portfolio and help promote the link between active sport and good hydration.”

Highland Spring has also launched a new on-pack promotion featuring the opportunity to win a day with Tennis star Andy Murray.