Weber Shandwick North has creating an aging microsite to promote Aldi’s new anti-wrinkle cream Lacura Wrinkle Stop.

The site, which was created by the Manchester agency’s digital division went live earlier in the month and will be used as part of a nation beauty campaign.

Victoria Blakeley, digital consultant  for Weber Shandwick, explained: “We wanted to create a campaign where Aldi could engage directly with consumers and raise awareness of the brand’s great value beauty range. In addition to the microsite, we created a Facebook application for users to share content.”

The agency is also working with key journalists to age high profile celebrities to drive media buzz on and offline, in addition to driving product placement to ensure the campaign has a strong commercial value.

Andy Poole (pictured), account director & digital strategist regions, added: “Social media, mobile and video will all continue to grow in popularity in 2009 and provide even more opportunities for corporate and consumer communications. The Aldi beauty campaign forms part of our inline approach to create and execute campaigns without distinguishing between the channels used, enabling brands to create and amplify advocacy in a much more effective way.”