A new campaign for The NHS Greater Glasgow and Clyde has launched for the Scottish Bowel Screening Programme, created by The Bridge.

Bowel cancer is significant cause of death in Scotland, with over 3,000 people diagnosed every year in Scotland.  

The campaign will promote a new bowel screening scheme where everyone between 50 and 74 will receive a test kit by post every two years. 

The campaign will run across TV, radio and outdoor until the end of June.

Steve Tigar, account director of The Bridge said,“The Bridge has a strong heritage of high profile public health campaigns and we’re delighted to launch this important campaign for NHS Greater Glasgow and Clyde.  The work will empower people at risk of bowel cancer to take action, thereby preventing many deaths across Scotland.”