Robert Wiseman Dairies have launched a one million plus door drop campaign through Edinburgh-based Bob Marketing.

The campaign is looking to target health-conscious families and young professionals, and will highlight ‘the One’ as a low fat/full taste alternative to semi-skimmed milk.

It is also an extension to the ‘flying cow’ advertising campaign developed by Merle at the end of last year.

Joanne Rae, marketing manager for Robert Wiseman Dairies commented: “This is a big UK national door drop campaign for us which really capitalises on the creative while supporting our key retail customers with a 50p off trial offer. In these tough economic times, such offers help us build the brand franchise as well as drive traffic to store.”