The Bridge creates poster campaign for Cot Death charity
The Bridge creates poster campaign for Cot Death charity
A poster campaign to raise awareness of cot death in Scotland has been created by The Bridge.
The campaign, featuring photography by Victor Albrow, for charity the Scottish Cot Death Trust will run on 48 and 6 sheets across Scotland free of charge by Titan Outdoor.
The charity relies on donations in order to provide education, prevention and bereavement support.
If you would like to make a donation see the charity’s website for more information.
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One of the best things I've seen from The Bridge.
Doesn't even need the statistic. The bear and the logo says it all.
It reminds me of some of the great NSPCC work by Saatchi.
I agree, it's absolutely spot on. Such a difficult subject dealt with in such a sensitive but compelling manner!
It reminds me of some of the great NSPCC work too. A lot!
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I want to like it because of the subject matter, but yes, it's been done with characters on children's wallpaper covering their eyes.
Rupert Bear et al.
Although I doubt very much those it's aiming at will study awards annuals as closely as us creative johnies do.
It is a pity. The ideas behind the two campaigns aren't exactly the same. But the executions are very close indeed. Awards judges will have elephantine memories too.
http://anon.groovy.speedera.net/anon.groovy/clients/nspcc/fullstop1_hb.asx
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"This is solid work"...
That's been done before. Why don't we all just get rid of our creative departments & copy stuff from a few years ago? Life would be a lot easier.
Yes it is solid work. But it has been done before. That for me is not an awards issue-it's an issue for whether as a creative director you choose to show work that is very close to another campaign from another agency. I'm sure nobody at the Bridge was 're-hashing' somebody else's work, it's just a shame that it is very similar. Perhaps they weren't aware.
Got to give them the benefit of the doubt. I can't believe that anyone would consciously rip something off. Maybe someone from the agency can protest their innocence, as I'm sure they're reading the comments? Otherwise we should all form a circle around them and start chanting 'cheat, cheat, cheat'.
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I believe the two campaigns are similar when compared, but are genuinely totally separate.
NSPCC - the images on wallpaper were 'shying' away from, hiding their eyes from witnessing abuse
COT DEATH - the bear is mourning/crying at the death of the baby.
Similar. But different.
Sorry 'similar but different' is marketing jargon for the same really, just we want you to think it's different. Still innocent mistake for a good cause.
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Absolutely agree that it's 'an issue for whether as a creative director you choose to show work that is very close to another campaign from another agency'. Personally I wouldn't.
As an answer to the comment 'let's get rid of creative departments and copy stuff', I've often thought we could all move to the South of France with 20 years of D&AD annuals and do mailers, ads, invites, letterheads for locals and make a very nice living swapping ideas for cheese and baguettes.
It's easy copying and 'hiding their eyes from witnessing abuse' and 'mourning/crying at the death of the baby' is the same idea. In my eyes.
Please, stop posting anonymously.
Not convinced. I instantly think NSPCC.
Wow, a bit of insight - love it!
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Back to an earlier point though Andrew – who can tell the bear is supposed to be crying?
I think it's shame that you did know about the NSPCC work and went ahead anyway.
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Is there any legal comeback if someone copies your idea or concept?
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Is there a supporting second, possibly third poster in the 'campaign' Andrew?
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