A new site for the newly rebranded environmental organisation ENCAMS has gone live, created by Reading Room.

The Wigan based organisation, now known as Keep Britain Tidy has launched a site which features a news section with all the latest goings on in its bid to cut down the amount of rubbish on Britain’s streets and areas that will involve the public in the war on litter.

Materials can be ordered to help promote the campaign, while old campaigns can also be viewed through the site.

The rebrand to Keep Britain Tidy was handled by Brand Catalyst which was appointed last October.

Peter Shaw, managing director of Brand Catalyst, said: “We have worked closely with EnCams to create a common identity for the public campaign and the organisation behind it.

“We had twin objectives of raising the profile itself and to create a campaign identity that would be more engaging to our varied audiences.”