Hot Tin Roof is to handle online PR as it supports the brand campaign created by Whitespace for The Fringe.

With the new microsite completed by Whitespace, Hot Tin Roof’s online PR division Hot Tin Wire will create a virtual PR stunt which will be followed by a sustained social media campaign using Twitter, Facebook, blogging and activity on YouTube and Flickr.

 The campaign will look to increase awareness of the Fringe brand in the run up to programme launch and through to the end of August.  

This Microsite saw Whitespace tasked to produce a campaign to increase consumer engagement with the Fringe brand including over 100 viral movies created in partnership with Freakworks.

Iain Valentine, creative director of Whitespace commented:  “We have been looking for a PR agency that gets online PR for sometime now and Hot Tin Roof really gets online PR.  They are digitally savvy but also in-tune with traditional media and making news.”