Mobile technology company 2ergo is to expand its business with the opening of an office in China.

The Salford based company which provides technology to mobile marketing and media campaign is to form a partnership with telecommunications business development specialist, Intralink.

The partnership will see 2ergo extend its reach of mobile communications services to companies operating in the Chinese markets and also strengthen its proposition to its existing worldwide clients, which include Microsoft, Proctor and Gamble and Yahoo.

2ergo will look to leverage its partnership with Intralink to focus its business efforts primarily on forging relationships with major broadcasting companies and mobile network operators in China.

Chris Brassington, group managing director at 2ergo, commented: “This exciting partnership enables us to bolster our global expansion strategy and make significant moves into new, rapidly expanding markets, such as China. The mobile and smart phone is king amongst consumers in China, making 2ergo well placed to offer the technology platform to global brands looking to interact more fully with their customers via the mobile channel.”