A campaign for Historic Scotland is currently running, aimed at encouraging Scottish Families to embrace their heritage.

The ‘Make Your Own History’ ad campaign by The Union promotes an offer to individuals and families in Scotland the chance to receive six months free Historic Scotland membership when they sign up for annual membership.

The campaign will run across television, radio, direct mail and print advertising with media planning support from Mediacom.  

The 30 second television ad featuring “Monarch of the Glen” star Hamish Clark shows the actor embarking on a ‘journey’ around Historic Scotland’s leading attractions.  

A micro site built by The Union Digital has also been generated to compliment the campaign while Union Direct will be implementing a 350,000 household door drop to help raise further awareness of the offer.

Consolidated PR has been appointed to provide public relations support and AD IQ has developed an SMS campaign incorporating text response, outgoing alerts and a text service allowing customers to find their nearest property to sign-up.

Rebecca Hamilton, marketing and media manager for Historic, said, “With the current financial climate indicating that one in five people could holiday at home in 2009, Historic Scotland is making it easier and cheaper for families to experience their leading local attractions. In the last few years we have had great success growing Historic Scotland membership and with properties and events all across the country we have something for everyone this summer.”

The offer, which run until 15 July is available across all categories of membership and opens the door for people to access their 70 plus admission based attractions across Scotland, free of charge.

Membership also provides access to many events all over Scotland throughout their 18 month membership, as well as offer retail discounts and exclusive offers.